6x
ROI
Industry: Dry Fruits, Stores, D2C
Platforms/Tools: Meta Ads, Google Ads, YouTube, GA4, GBP, Crigloo
Brand Overview
Bolas is a premium dry fruits and gourmet foods brand with a focus on purity, health, and indulgence. With legacy roots and a growing offline presence, they set out to make a bold retail expansion by launching 20 new stores simultaneously in Bangalore, targeting health-conscious households.
The Challenge
Bolas wanted to:
Launch 20 stores at once across Bangalore
Drive hyperlocal footfall and rapid sell-through of products
Target the right customer segment that buys dry fruits regularly for health, and not just festive consumption
The Goals
Bring consumers to stores for experience and purchase
Strategy
Target Audience Research
Identified the TG as chief earners/elders of the house (35–55 yrs) who:
Purchase dry fruits weekly for lifestyle/health reasons
Are more active on Facebook & YouTube than on Instagram
Live and commute in specific neighbourhoods/routes
Omnichannel Location-First Execution
We took a full-funnel, hyperlocal approach that aligned with both media consumption and real-world movement of the TG:
Landing Page Logic (with Dynamic Personalisation)
We built a centralised landing page with all 20 store locations listed, each linked to its Google Business Profile.
To increase relevance and conversion:
Created 20 dynamic versions of the landing page
Ads targeting users from JP Nagar would see the JP Nagar store first, followed by others
Ensured geo-personalised first impressions across every campaign funnel
Key Results
Key Takeaway
Audience-first planning was key: By understanding their TG’s habits, channels, and commute patterns, we turned a massive offline rollout into a scalable digital success.
Dynamic landing page logic significantly improved local relevance and conversion intent.
Hyperlocal media mix (digital + traditional) built both brand recall and immediate action, translating into footfall and revenue.