Traffic Increased
Industry: B2B Technology & IT Services
Project Size: 2,200+ URLs
Tools Used: Google Search Console, Google Analytics 4, SEMrush, Ahrefs
The Challenge
A global B2B tech services provider was struggling with:
Low visibility in search engine results compared to competitors
Poor technical SEO performance
Weak rankings for core service areas despite high-quality offerings
The SEO challenges were compounded by a large and complex site architecture, spread across over 2,200 indexed pages.
Objectives
Significantly improve organic traffic and keyword visibility
Strengthen rankings across 8 core "tribe" service offerings
Clean up technical issues and improve crawl health
Enhance overall search experience through internal linking and content hygiene
Strategy Overview
Comprehensive SEO Audit
We conducted a full audit covering:
Technical SEO (crawling, indexing, site structure)
Content gaps and duplicate content
Backlink quality and disavow needs
On-page issues, including metadata, schema, and link structure
Technical SEO Remediation
Fixed broken internal links, redirect chains, and crawl depth issues
Reduced total crawl issues from 46,701 → 9,452
Improved Site Health Score from 62 → 70
Keyword Strategy & Page Optimization
Mapped high-intent keywords across 8 service tribes and their respective L2/L3/L4 pages
Focus: 70% commercial/transactional, 30% informational
Optimized key service pages and blog content
Enhanced meta titles/descriptions, structured data, internal link flow
Content Improvements & Internal Linking
Refreshed outdated blogs
Created internal link networks across tribes to improve discoverability
Added schema markup to key service pages for rich result eligibility
Key Results (May 2024 to May 2025)
Notable Wins & Highlights
Managed technical and content SEO across a 2,000+ pages site
Achieved 2X growth in organic traffic within 12 months
Drastically reduced crawl errors (−80%) and boosted site health
Maintained rankings in a highly competitive B2B tech space
Bounce rate dropped by 16%, indicating higher content relevance and user engagement
Final Takeaway
This project demonstrated how enterprise SEO success lies in relentless technical hygiene, content mapping to business goals, and strong cross-functional execution. By focusing on scalable strategies and continuous monitoring, we delivered results that outpaced both historical performance and industry benchmarks.