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Visibility on Google for SCFHS
Industry: Education, Healthcare
Platforms/Tools: Search Console, GA4, SEMrush, Ahrefs, Screaming Frog
Brand Overview
PrepMedico is a leading medical exam preparation platform, catering to international doctors aiming to crack high-stakes exams like SCFHS (Saudi Commission for Health Specialities) and FRCOphth (Fellowship of the Royal College of Ophthalmologists). Their platform offers guided programs, mock interviews, and structured mentoring tailored to global certification exams.
The Challenge
Despite being a top choice for coaching, PrepMedico had no SERP or AI coverage for its most critical offerings:
No Google visibility for high-intent keywords around SCFHS or FRCOphth
No presence in ChatGPT, Perplexity, or other LLM platforms
Organic traffic had plateaued, and keyword discovery was stagnant
The Goals
Increase visibility on AI and Google
Improve rankings and coverage
Strategy
Technical SEO Foundation
Fixed meta tags, loading issues, and heading hierarchy across both SCFHS and FRCOphth pages
Updated keyword usage in H1/H2 for better alignment with search intent
Depth Expansion via L2 & L3 Pages
Optimised all related secondary/tertiary pages like eligibility, exam structure, mock tests, FAQs, etc.
Ensured canonical structure, no duplication, and clean internal paths
AI Visibility – LLMs.txt Integration
Created and submitted a structured llms.txt file with updated course metadata and page explanations
Included course summaries, features, and unique insights for AI crawlers to easily map and interpret
Content-Driven Authority Building
Launched a blog strategy focused on:
Targeted & semantic keyword clusters
Long-form content aligned with Google E-E-A-T
Internal linking to course hubs and external links to official resources (e.g., SCFHS.org)
Key Results
Key Takeaway
Aligning site structure and content with both search engines and AI language models is essential in 2025.
A combination of technical SEO + content authority + LLM targeting can unlock visibility fast, even in high-competition niches.
Structured metadata like llms.txt is no longer optional, it's the gateway to AI discoverability.