+978%
Clicks Growth
Industry: Real estate tech platform
Platforms/Tools: Google Search Console, GA4, Screaming Frog, SEMrush
Brand Overview
Prophunt is a real estate technology platform built to simplify property discovery and transactions across India’s tier-1 cities. The platform primarily caters to:
Brokers – enabling them to showcase property listings quickly and connect with buyers and renters.
Consumers – helping individuals and families explore rental, lease, and purchase options seamlessly.
As a growing player in the prop-tech space, Prophunt’s value lies in offering a centralized, easy-to-navigate property marketplace that bridges the gap between real estate professionals and end users.
The Challenge
A tier-1 city real estate platform suffered a sudden traffic collapse after benefiting briefly from blackhat SEO tactics.
Duplicate content across thousands of listings
Two domains indexed (www & non-www)
Robots.txt & sitemap missing on one version
Redirects bypassing crawlers’ rules
Automated spammy pages with no unique value
Impact: Daily clicks fell by 70%, from ~150 to just 40–60.
The Goals
Recover visibility lost due to Google penalty
Build a sustainable, penalty-proof SEO foundation
Improve technical SEO to support scale (thousands of property listings)
Ensure future-proof indexing & crawl efficiency
Strategy
Comprehensive SEO Audit
Identified blackhat traces across 1,000s of pages
Mapped duplication, redirects, sitemap gaps
Benchmarked indexing & crawl behaviour in GSC
Technical SEO Foundation
Unified www/non-www domains
Fixed robots.txt & sitemap coverage
Created sitemap index with category-wise splits (<50K URLs each)
Fixed redirect logic blocking crawlers
Listing Page Optimization
Auto-generated unique titles & meta tags (with BHK size, locality, furnishing)
Added canonical tags
Richer descriptions with neighbourhood highlights
Image clean-up (no watermarks, descriptive alt-text, compression)
Correct heading structure (single H1, logical subheadings)
Future-proofing
Automated meta generation rules
Crawl-friendly site architecture
Clear “no blackhat” SEO guidelines for long-term growth
Key Results
Google Search Console
Clicks: ↑ 1.4K → 15.1K (+978%)
Impressions: ↑ 9.8K → 1.98M (+20,000%)
Daily Peak: 1.2K clicks & 140K impressions
Google Analytics
Organic Sessions: ↑ 5,086 → 15,025 (+195%)
Engaged Sessions: ↑ 205%
Engagement Rate: 94.7% (↑ from 91.5%)
Direct Traffic (context): ↑ 60.5% in same period
Notable Wins
3x organic sessions in 90 days
+20,000% visibility growth post-penalty
Fastest growing channel outpacing Direct traffic
Google’s AI-powered crawler rewarded clean fixes quickly
Key Takeaway
This project demonstrates that even after a severe Google penalty, structured technical SEO and on-page optimization can not only recover traffic but also unlock sustainable growth far beyond blackhat peaks. Shortcuts fail, but clean SEO scales.