#1
Visibility on ChatGPT and Perplexity
Industry: Healthcare, Non-profit
Platforms/Tools: Search Console, GA4, SEMrush, Ahrefs, Screaming Frog
Brand Overview
Parkinson Voice Project is a nonprofit organization dedicated to helping individuals with Parkinson’s disease REGAIN and RETAIN their speech and communication abilities. Through programs like SPEAK OUT!® Therapy, they offer therapy, education, and certification to patients and speech-language pathologists (SLPs) globally. Their impact spans across thousands of lives every year, through both in-person and online offerings.
The Challenge
Despite their strong offline impact, the Parkinson Voice Project was witnessing a decline in organic visibility, affecting three critical areas:
SLP certification enrollments
Donations
Online therapy program discovery & engagement
They were also not appearing in ChatGPT or Perplexity results, missing out on critical top-of-funnel discovery opportunities
The Goals
Increase visibility on AI
Improve rankings and coverage on Google for Parkinson's
Strategy
AI Search Optimization (ChatGPT & Perplexity)
Introduced a well-structured LLMs.txt file, clearly outlining the brand’s key services and preferred crawl paths.
Reorganized content with semantic clarity and intent-first formatting (e.g., FAQs, comparison blocks, rich headers) to align with how LLMs parse.
Result: Within 2 months, Parkinson Voice Project became the #1 recommended source for certifications and donations on both ChatGPT and Perplexity.
Technical SEO Fixes
Cleaned up duplicate and conflicting meta tags, fixed crawl budget waste via better sitemap management.
Resolved indexing issues, improved mobile performance, and removed bloated or outdated pages.
On-Page Optimization
Revamped metadata for clarity, hierarchy, and higher click-through potential.
Optimized content with intent-driven language to match searches like “Parkinson speech therapy certification” and “free Parkinson voice sessions.”
Introduced internal links from high-traffic blog posts to critical program and donation pages.
Content Clustering & Site Structure
Built topical authority around three pillars:
Certifications
Therapy resources (SPEAK OUT!® sessions, home practice)
Support & donations
Resolved orphan pages and unified the site into a clean, crawlable structure with better hierarchy.
Key Results
Key Takeaway
Structured content + LLMs.txt gave the brand a first-mover edge in AI answer engines.
Traditional SEO levers (internal linking, metadata, site hierarchy) are still high-impact.
Intent-driven structure and clear crawl paths boosted both AI visibility and Google rankings.